Telge Energi
Enhancing digital sales and customer experience
8 months
10+ team members
UI Lead
Telge Energi faced a challenge in converting new customers through their digital sales flow. Customers found it difficult to locate essential information on the website, and there was a lack of transparency in pricing and contract options. Additionally, the website did not support the sales of B2B products, hardware and energy production solutions in its current state.
About Telge Energi
Telge Energi is a Swedish energy company focused on providing renewable electricity and sustainable energy solutions. Serving around 150,000 customer contracts, they cater to retail, private households, and small to mid-sized enterprises.**As of October 2024, Telge Energi was acquired by Fortum.
150,000+
Customer contracts
1.8TWh
Electricity delivered in 2022
450M SEK
Acquisition value
About the project
The objective was to develop a sales flow that would be educational, guiding, accessible, and scalable for future products. Deloitte Digital were brought in to assist with this transformation. Our contributions included research, ideation workshops, requirements gathering, user experience design, visual design, and project management.
My role
Led UI design in collaboration with UX leads, collaborating with developers, product owners and senior stakeholders to deliver the revamped digital sales process that resulted in a more user-friendly experience, improved transparency, and a foundation for future scalability.
Design work
Landing page: Simplified navigation and clearer product information.
Product configurator: Enhanced product selection and customisation process.
Sales flow: Streamlined and intuitive user journey.
Product cards: Improved price transparency and options for all offerings, including contracts, hardware, and services.
Telge Energi
Enhancing digital sales and customer experience
8 months
10+ team members
UI Lead
Telge Energi faced a challenge in converting new customers through their digital sales flow. Customers found it difficult to locate essential information on the website, and there was a lack of transparency in pricing and contract options. Additionally, the website did not support the sales of B2B products, hardware and energy production solutions in its current state.
About Telge Energi
Telge Energi is a Swedish energy company focused on providing renewable electricity and sustainable energy solutions. Serving around 150,000 customer contracts, they cater to retail, private households, and small to mid-sized enterprises.**As of October 2024, Telge Energi was acquired by Fortum.
150,000+
Customer contracts
1.8TWh
Electricity delivered in 2022
450M SEK
Acquisition value
About the project
The objective was to develop a sales flow that would be educational, guiding, accessible, and scalable for future products. Deloitte Digital were brought in to assist with this transformation. Our contributions included research, ideation workshops, requirements gathering, user experience design, visual design, and project management.
My role
Led UI design in collaboration with UX leads, working together with developers, product owners and senior stakeholders to deliver the revamped digital sales process that resulted in a more user-friendly experience, improved transparency, and a foundation for future scalability.
Design work
Landing page: Simplified navigation and clearer product information.
Product configurator: Enhanced product selection and customisation process.
Sales flow: Streamlined and intuitive user journey.
Product cards: Improved price transparency and options for all offerings, including contracts, hardware, and services.